At the Random Agency, we are always centered on what our clients need for their business. SEO, web design and social media are all ideal tools to create long-term success. But many of our clients need results to start right away. In those cases, online advertising is one of the tools we use to generate immediate results, and expand the reach of their brand.
Online Advertising Generates Immediate Results
Companies will spend over $140 Billion in digital advertising this year. Why? For starters, everyone is online. Your customers, competitors and prospects. There’s also a huge upside to using online ads, like lower costs and better targeting methods.
Here are a few of the online advertising platforms we use:
- Google Adwords
- Bing & Yahoo
- Display ads
- Mobile ads
If you want fast results, Random can create a search engine marketing campaign, or SEM campaign, that gets you the most for your budget and your goals. We can highly target your audience so that only the right users see your ad. Not to mention, online ads can provide some important consumer insight that other channels just can’t do.
Many people try to build an SEM campaign on their own. Some have success, but others do not. Without knowing the tricks of the trade, a lot of businesses lose traffic, conversions and advertising dollars. Our team has the skills, certifications and experience to keep you on the right path. We know how to get you the results you’re looking for.
Digital Marketing – Online Advertisement Options
At Random, our team includes SEM specialists who have been creating, placing and refining digital campaigns for years. From local campaigns to global brands, we know how to boost your ROI. Here are just a few of the online advertising options we offer our clients:
Google Adwords is the most popular form of online advertising. Pay-per-click, or PPC, allows us to target keywords that match what your users are searching for. Some of the advantages of Google Adwords include:
- Reaches 70% of the global search market
- Ability to place ads locally, nationally or globally
- Real-time analytics
- Immediate results
- Flexible budget
- Reaches every device
If you don’t know a lot about PPC and decide to take the bull by the horns, you could end up wasting a lot of time and money. If you’re wasting time and money, you’re also losing a lot of customers.
At Random, we understand how important it is to reach your advertising goals. Let us help you exceed them.
Your internet marketing campaign will be personally managed by team members who are Google Adwords Certified. We can utilize all of the advantages that Google Adwords has to offer. And, we will create a PPC budget that’s compatible with your business type and location. Better yet, we’ll make sure you’re getting the most out of every dollar.
The biggest search engine competitor to Google Adwords is the Bing Ads platform. Bing Ads are shown both on Bing and Yahoo. Together, they account for about 30% of the online search market.
Google has a pretty tight grip on search engine domination. But on the plus side, our ad dollars can go a bit further with Bing. Also, research shows that different types of people are likely to use specific search engines. So if your target audience likes Bing, you can’t overlook it.
Like Google Adwords, experience and education are vital to a successful internet marketing campaign. Random’s Bing Ads are all managed by team members holding Bing Ads Certifications.
Facebook is the most popular social network on earth with over 1.3 billion active users per month. We love Facebook, and there are many advantages to advertising with them.
- Targeting Options by:
- Boosted Posts & Sponsored Stories
- Flexible Ad Offers
- Strong Mobile Advertising Options
- Online Ads Reach 89% of their intended audience
It is nearly impossible to find someone not using this social media platform. And with such a wide user base, what better place is there to connect with your audience? The Random Agency is ready to include these ads in your social media strategy.
Twitter is a real-time social network where posts and thoughts can spread like wildfire. Twitter Ads can promote specific tweets, trends, or ideas. These promoted tweets can then lead to instant website hits or offer conversions, more retweets and more followers. In other words, it’s a pretty exciting place for internet marketing.
Our goal in this space is to get people interested in your brand. By doing so, we will help you create content that your followers will want to share with their friends. It’s also a great opportunity to interact with people. Our team is known for building great relationships, and that’s exactly what we want do for you online.
LinkedIn’s ad platform has a few unique advantages, and allows us to target very specific users. Think of it as Facebook for business professionals. LinkedIn has great targeting options. You can advertise by job titles, employers, roles, skills, or interests. You can also see more detailed and up-to-date “professional” information about a person compared to other social media sites.
Advertising on LinkedIn is not for everyone. So how do we decide? We find out everything there is to know about your consumers to see if you can leverage an ad campaign on LinkedIn. Let us help see if it’s a match for you.
Yelp has become a great tool for consumers looking for information on local businesses. As a result, Yelp Ads can be an ideal platform for local companies wanting to attract more customers. With Yelp, your ads will only be shown to users looking for your specific service in your local area.
While this can be a great advantage, your social media team needs to pay close attention to your Yelp profile, and be prepared to react to reviews. When it comes to Yelp, anyone can take part in sharing their opinion. Our online marketing team knows when and how to respond to any sort of feedback that might come your way.
Random was an early adopter of Retargeting. This form of advertising, also known as remarketing, keeps track of people who visit your website. If they have not converted before they leave, they will begin to see retargeting ads for your business on their favorite websites.
Why do we do this? Around 95% of online shoppers don’t convert after visiting a website. If we retarget those same visitors, they are more than 70% likely to come back.
We know how to reach your site’s past visitors on Facebook, Twitter, as well as thousands of other sites. With an experienced campaign manager on your side, the ROI on retargeting can easily reach 10:1. E-commerce sites may enjoy even higher returns.
Your Digital Campaign
At Random, we know how to reach your target audience on many different platforms. Better yet, we are experts in creating ads that turn web users into customers. We are obsessed with results, and our online marketing team will work to take your campaign to the highest possible ROI.
If you’re ready to grow your business, fill out our contact form or give us a call. We’ll show you how Random can generate results in just a few short days.