Mobile Marketing – Digital Agency

Importance of Mobile Marketing

Remember when owning a home computer was considered a novelty? What about cell phones? Today, over 90% of American adults have a mobile device. And let’s face it, these devices have evolved into much more than a basic phone with a rubber keypad and long antenna.  They are part of our lives, which is why mobile marketing must now be a part of your digital strategy.

Smart phones have the ability to show your customers everything they need to know about your business. From branding and messaging to products and services, users can have the same online experience from the palm of their hand just as they would from a desktop computer. Mobile devices have made planning, scheduling, and shopping easier than ever.

Research shows that a growing number of businesses are seeing more conversions on mobile than from any other channel. It’s not even that more people are buying things while they’re on-the-go. It’s that mobile devices are just so handy. They have all your settings saved, and they’re always turned on and ready for quick interaction.

Needless to say, your digital campaign is far from complete without a mobile marketing strategy.

Mobile Marketing - Orlando

Don’t Separate. Integrate.

With technology making life so convenient for consumers, digital marketing can have a huge impact on a company’s bottom line. Businesses have finally seen the need to create a website and implement online advertising, but many have not evolved beyond than that.

Businesses should never establish a digital marketing strategy without integrating mobile. Instead, the mindset should be that it’s not a digital strategy without mobile marketing. But don’t stress if you haven’t included mobile before now. The Random Agency can help you re-prioritize your campaign elements and pull them all together in one fine-tuned plan.

Don’t get overwhelmed by piecing together all of the different marketing options out there. The best formula for success is to consider the same types of questions that you would for any digital marketing project:

  • Who is my audience and how can I reach them?
  • What content will appeal to my consumers?
  • How should we encourage conversions?
  • How will we measure success?

Another question you would ask is, what is your platform capable of? Your customers have likely never built their own websites. They don’t understand the technical challenges of crossing a website over from a laptop, to a tablet, to a smart phone. For them, there’s no such thing as “mobile friendly.” If they cannot find your website from their mobile device, you may lose a conversion.

Never fear. We’ve got a great team of digital experts who will help convert your website into a responsive design, and build a plan that covers all your needs, including a mobile marketing strategy.

Mobile Marketing:  Strategize. Optimize. Advertise. 

So your website has been made mobile friendly. That’s great! But does it measure up to the competition? More and more consumers are moving to their mobile devices, and we need to bring them to your site. The bar has been raised for mobile friendly websites and mobile advertising. Businesses are making their websites cool, shiny, and easy to get around. If you want to be ahead of your competitors, you need to look beyond ‘mobile friendly’.

We recommend three mobile marketing action items to our clients for increased traffic and conversions:

  • Flexible strategy
  • Continuous optimization
  • Mobile advertising

We start with a mobile marketing strategy, which should never be set in stone. There’s too much information and too many search engine guidelines that can change in a day, so every plan should be adaptable. Once we’ve played detective and get our facts together, we optimize. Then we optimize a little more. We are always looking for ways to improve content across all channels for the best results. And then there’s mobile advertising. E-commerce, or M-commerce sites have the biggest advantage here, but local store owners can offer products or services through features like video ads, banners and retargeting.

Getting the Most Out of Mobile Marketing

Mobile marketing brings a lot of growth opportunities. Not every feature may be a good fit for your business. As with any marketing campaign, there’s no good ‘one size fits all’ approach. But we can work with you to figure out which noodles will stick.

If you’re ready to make the most out of mobile marketing, give us a call at 407-217-7603, or contact us here.